TLN July 2026 | Seite 29

India has emerged as one of the world's most influential outbound travel markets, and global tourism brands are taking notice. According to CAPA India, outbound travel by Indians is expected to exceed 50 million* international departures annually by 2030, more than doubling pre-pandemic levels.

At the same time, the ways Indians discover destinations have fundamentally changed. A Google-Kantar study found that 68% of Indian travellers turn to Instagram or YouTube** for travel inspiration, while digital-first content increasingly shapes destination discovery and booking decisions.