are travel magazines regaining strengh?
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After years of digital acceleration, books, magazines and premium editorial publications are regaining relevance as consumers seek slower, more intentional experiences. Brazil reflects this trend: in 2025, private publishing sales grew 7.7% in nominal terms (3.3% in real terms) to R$4.5 billion. Around 185 million books were sold, with nearly 45,000 titles and 367 million copies produced.
Globally, print is also evolving. Fashion and lifestyle titles are returning with fewer, more premium and collectible editions. Publications such as Elle Brazil and Esquire have relaunched in print, responding to demand for beautifully designed media that complement digital rather than replace it.
For travel and lifestyle brands, this creates a valuable opportunity. While digital delivers reach and immediacy, print offers something increasingly scarce: attention. A magazine in a hotel room, a travel guide or a coffee-table publication encourages readers to slow down, engage and remember.
The trend aligns with the rise of digital detox tourism, valued at US$2.8 billion in 2025 and projected to reach US$7.6 billion by 2034. In a hyperconnected world, print provides presence, permanence and credibility.
At Promonde, this philosophy drives an integrated communications approach spanning radio, television, podcasts, digital platforms and premium print. A key milestone has been the relaunch of Revista ViaG, one of Brazil's best-known LGBT+ travel and lifestyle magazines, now published quarterly as a collectible print edition alongside a continuously updated digital platform.
From Brazil to all of us: