TLN July 2026 | Seite 18

FLAIR Inc. proudly represent Dubai Business Events (DBE) in Japan since 2018. As the official convention bureau of the Dubai Department of Economy and Tourism (DET), DBE successfully hosted its annual Japan Sales Mission in Tokyo on 22 June and Osaka on 24 June, reaffirming Dubai's long-term commitment to the Japanese market and its continued growth as one of the world's leading MICE destinations.

The delegation from Dubai included Maryam from Dubai Business Events, Emirates, JW Marriott Marquis Dubai, IMG Worlds of Adventure, Coca-Cola Arena, and destination management company (DMC) 3E Holidays. Throughout the two events, the stakeholders met with members of Japan's travel industry to share the latest destination updates, discuss new venue and incentive offerings, and explore opportunities for future collaboration.

The sales mission attracted nearly 100 travel professionals in total from Tokyo and Osaka, demonstrating the strong interest among Japanese partners in Dubai's