TLA Worldwide Credentials TLA Global Creds & Case Studies_May2019_PRINT | Page 30

INDIAN SUMMER FESTIVAL
Concept
Video Summary
From creative concept through to operational
management, TLA worked closely with CA and Victorian
Government to design and implement an immersive
space promoting modern India whilst simultaneously
advocating a multicultural Melbourne and Victoria.
Reach
One of the proudest moments of the festival was when
Indian captain Virat Kohli posted a picture of himself
and his Indian team mates backstage to his 28.2million
Twitter followers with the caption ‘Indian Summer
Festival at Yarra Park with the boys’, this image
received over 65,000 likes on Twitter and importantly
gave the festival meaning all over the world.
KEY RESULTS
57.5k 305 59 65 146M+
Attendance
across 3 days TRACKED
MENTIONs festival partners,
curators and community
organisations &
members engaged artists involved
across music, dance,
performance and art REAch