TLA Worldwide Credentials TLA Global Creds & Case Studies_May2019_PRINT | Page 30

INDIAN SUMMER FESTIVAL Concept Video Summary From creative concept through to operational management, TLA worked closely with CA and Victorian Government to design and implement an immersive space promoting modern India whilst simultaneously advocating a multicultural Melbourne and Victoria. Reach One of the proudest moments of the festival was when Indian captain Virat Kohli posted a picture of himself and his Indian team mates backstage to his 28.2million Twitter followers with the caption ‘Indian Summer Festival at Yarra Park with the boys’, this image received over 65,000 likes on Twitter and importantly gave the festival meaning all over the world. KEY RESULTS 57.5k 305 59 65 146M+ Attendance across 3 days TRACKED MENTIONs festival partners, curators and community organisations & members engaged artists involved across music, dance, performance and art REAch