TLA Worldwide Credentials TLA Global Creds & Case Studies_May2019_PRINT | Page 21

B U S I N E S S O VE R V I E W | M E R C H A N D I S E Event Retail & Licensing „ „ TLA Merchandise is an award winning Master Licensor, winning the best sports licensed property activation for RWC London 2015, generating $23 Million + in venue and retail merchandise sales „ „ We represent other great brands such as the RSL, Victorian Racing Club, Melbourne Racing Club and Moonee Valley Racing Club. „ „ We managed the Licensing program and the Event Retail operation for the Sydney Invictus Games 2018 creating a new level in product and service for the Games – resulting in consulting to the 2020 Invictus Games in The Hague „ „ Our Event Merchandise business is set up to successfully manage vertical delivery of event retailing across product development, sourcing and event retailing G LO B A L