The key applications that could be explored in the market include commercial and residential. The “Commercial”
segment led the market in 2017 and will continue to lead in the forecast period. The key factor that may be
attributed to the growth of market includes growing demand for tissue paper in commercial sectors. Based on
the distribution channel, market could span Store-Based Retail (Supermarkets, Exclusive Brand Outlets, Multi-
Brand Stores and Others), and Non-Store Retail (Teleshopping and Online).
North America accounted for the major share of the tissue paper market in 2017 and will continue to lead in
the forecast period. The factors that could be attributed to the growth include high standard of living, high
disposable income, rising literacy rates, and increasing demand for tissue paper. North America is followed by
Europe owing to increasing awareness regarding personal care and hygiene. In addition, Latin America is
anticipated to witness slow growth in the forecast period owing to its developing economy and weak purchasing
power.
Some of the key players that fuel the growth of the tissue paper market comprise Yuen Foong Yu Paper, Vinda
Group, Georgia-Pacific, APP, Sofidel, Dongguan White Swan Paper, Soundview, Merfin, C&S Paper, Kruger,
Roses, Hengan Group, Procter Gamble, Guangxi Guitang Group, Dongguan White Swan Paper, Shandong Tralin,
VonDrehle, Kimberly-Clark, Metsa, Seventh Generation, Wausau Paper, Oji Holdings, and Atlas. The leading
companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the
inorganic growth of the industry.
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