Time to Roam Magazine Issue 7 - February/March 2014 | Page 37

| tried + tested camper review RISING TO THE CHALLENGE Tried and Tested Challenge Camper Trailers Meridian Walk-in Story and photos by David Cook Gareth and Sandy Handshin are keen campers and fourwheel-drivers and the story of how they started out as camper trailer builders is like others who are successful in the industry today. TRIED + TESTED They knew what they wanted out of a camper but simply couldn’t find it and so Gareth had the basic trailer built and fitted it out himself. On their first trip away they were plagued by people wanting to have a look. Once they returned home Sandy suggested they run an advertisement to test the market response. “We could have sold that original camper a dozen times over,” Gareth recalls. It wasn’t long before the former car dealers were in a completely different industry and struggling to cope with the success of the business they’d launched. Whatever we’ve done we have always tried to stick with the basic principle that all our campers are all Australian in build, with all Australian canvas,” Gareth said. It’s a factor that’s played a large part in the Challenge’s success. The Adelaide-based business has now been turning out top quality off road-tough campers since 2001. The fact they’ve survived, and prospered, in a tightening market, squeezed by cheap imports and uncertainty over global economic times is a mark of success in itself. In 2013 Challenge bought out Cavalier Campers to expand their range of offerings and added to their agencies for Camp-omatic campers and Northstar slide-ons as well as a fleet of 12 hire campers (“They are our proving ground for all our ideas!”). Challenge offers the keen camper a lot of options. Even if you’re only thinking about a camping holiday in South Australia, give Challenge a call, pick up one of their trailers on the way through to the Flinders or even further into the Outback, and drop it off on the way home. The Challenge range blends almost seamlessly from one model to the next as options on lower spec models become standard fittings on more expensive campers, and ranges from the still offroadable but more basic Desert Seeker through to the Meridian Walk-in, which is the top of the line in their range of trailers. This latter now forms as much as eighty percent of Challenge’s sales. > continued on page 38 Issue 07 Feb/Mar 2014 37