Time to Roam Magazine Issue 11 - October/November 2014 | Page 11

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upfront industry news
Winnebago’s Minnie - US best seller headed to our shores by Christmas

“Brand new (Australian-built) Winnebago
motorhomes are now on sale and the
website is up to date with the new model
floorplans. Dealerships expected to be
announced over coming months. It’s all
early days for this brand but Apollo are
extremely excited about the opportunities
ahead,” a company spokesman said
Apollo’s licensing agreement with Winnebago
came after a long legal battle by the US company
to wrestle back the naming rights from the NSW
firm now trading as Avida, which had been building
Winnebago branded motorhomes for decades.
As part of the final court settlement the
Binns family-owned company won the
right to market its motorhomes as “Avida,
maker of the Australian Winnebago”.
Company Director Samantha Binns
agreed having two different companies
marketing motorhomes carryi