Start Up
You- Yes! You can be the email man
A guide to concise, commanding communiques
0908 244 9469
Staffs: 3
Year founded: 2015
Type of business: Private company that sells fresh, cold
and/or microwave ready sandwiches and flat bread
wraps.
Facts about company: We will actually cater to your taste
buds.
Creative angle- Power meals and health wraps.
Target audience- lounges, coffee shops, beauty, media
and/or travel agencies, airlines and busy professionals
on the move.
Value angle: Book a week in advance for office camp
meeting and get a franchise star card- with this card you
can order or create your own sandwich plus a 5%
discount.
There is a beauty to short(not too short)emails and this is the fact that you don’t need to
scroll. Their brevity allows the reader to grasp content quickly. More tips can be derived
from Gisela Hausmann’s book-”Naked Words: The Effective 157-Word Email”- she
analyzed more than 100,000 emails.
* Put a number in your subject line:” We do car make overs 33percent faster or 20percent cheaper.
* Open with a greeting that uses the person’s name- eg- “Good Morning, Ralph.”
*Write your email so it has the same impact as a short-in-person meeting with the recipient.
*Before sending important emails, let them sit awhile and the read and reread them out aloud to yourself.
* End in a way that fits the subject matter.”thanks very, very much; hope this information helps; yours respectfully.”
*To stand in for a handwritten signature, type your name above your automatic signature.
Top
of Mind
Entrepreneurs shaping lives
All leaders need to be
driven, fearless, inspiring,
smart and skilled at
listening to their team
members
Edelsteinan Sapozhnik
They also need to have
director of organization’s
ovthe ability to assimilate
morale. cofounder
all of the information marketing at
ECHOtape. Leaders must - AdGate
coming their way so that
Media.
they can make sense of it ...Every leader remain strong
needs whether their Are you an
for the people they are
entrepreneur?
leading. Above all they confidence. A organizations Top
of Mind- is
doubtful
or
are
going
need to be able to
for you who
worrisome through ups & wants to lead
influence and convince
people to follow- Risa leader can hurt downs.- Dan and change
others.
The Entrepreneur Quiz
Answer yes or no to the following questions
1. Are you passionate about your venture?
2. Are you a promoter?
3. Can you handle stress?
4. Are you healthy?
5. Are you comfortable with risk?
6. Do you have strong people skills?
7. Do you embrace failure as a friend?
8. Are you creative in problem solving?
9. Are you competitive?
10. Can you handle criticism well?
11. Are you optimistic?
12. A &R