Timber iQ October - November 2018 // Issue: 40 | Page 55

FEATURES
Recycled vanity in oregon.
Dicks says the market is saturated with a full
spectrum of the single guy working from his
garage to large retailers. It's about doing
things that are different, kind of disruptive
and making your products bespoke, unique
and not found anywhere else, he believes.
“If we as an industry keep evolving and
adjusting strategies that align with crucial
consumer trends, we won’t stop growing. In
the next five years, I’d like to see a few retail
outlets that offer an exciting environment
for people with an interest in all things
related to cool furniture design. I want to
create a place that enlightens, inspires,
educates and adds value to the community,”
says Dicks.
Considering future industry trends, Dicks’
one wish for the wood furniture industry is
for further collaborative work and more
frequent opportunities for like-minded
individuals to engage and leverage one
another’s businesses. “I prefer looking for
opportunities to work collaboratively with
peers and competitors to increase
efficiency and contribution than to
operate in a vacuum.”
// OCTOBER / NOVEMBER 2018 53