Timber iQ February - March 2017 // Issue: 30 | Page 42

Gareth Hare , national construction brand manager at Ian Fuller Agencies , waxes lyrical about where he ' s been and where he ' s going .
PERSONALITY PROFILE

Gareth Hare : Passionate about people

Gareth Hare , national construction brand manager at Ian Fuller Agencies , waxes lyrical about where he ' s been and where he ' s going .
By Kelly-Ann Prinsloo
WHAT ARE YOUR RESPONSIBILITIES AS NATIONAL CONSTRUCTION BRAND MANAGER AT IAN FULLER AGENCIES ? To create awareness of sustainable building and to grow the timber construction industry in South Africa with suitable sustainable products .
WHAT DO YOU HOPE TO ACHIEVE IN YOUR POSITION ? WHAT HAVE YOU ACHIEVED SO FAR ? I ’ d like for Ian Fuller Agencies to become the industry leaders on sustainable timber construction as well as the leading product supplier for all construction-related timber products . So far , I ’ ve been involved in numerous timber construction projects , including Hout Bay House and I ’ ve co-ordinated several advertising / promotional campaigns and training seminars throughout South Africa .
I ’ ve thoroughly enjoyed partnering with HWZ International and have had several successful product awareness exhibitions including stands at Cape Construction 2014 , HWZ Wood Conference 2014 , 2015 and 2016 and Interbuild 2016 .
WHAT ARE THE MAJOR CHALLENGES , IN YOUR OPINION , THAT THE TIMBER INDUSTRY IN SOUTH AFRICA NEEDS TO OVERCOME ?
The vast South African public needs to break free from the very traditional mind set of only building with bricks and mortar . Timber construction offers superior insulation , speedy construction , low C0 2 emissions and great sustainability when compared to other materials such as steel or brick .
EXPLAIN HOW YOU GOT STARTED IN YOUR CAREER AND HOW YOU ENDED UP WHERE YOU ARE TODAY .
With a life-long construction background , a job interview with Craig Poulton of Ian Fuller Agencies for a sales rep position resulted in an awareness of the gap on the
" The vast South African public needs to break free from the very traditional mind set of only building with bricks and mortar ."
Gareth Hare , national construction brand manager at Ian Fuller Agencies .
construction sales side . I dived in head first and the construction division grew from strength to strength .
WHAT ATTRACTED YOU TO THIS INDUSTRY ? The daily challenges and being able to make a difference to the building trade in South Africa .
DO YOU ENJOY WHAT YOU DO AND WHY ? WHAT IS YOUR FAVOURITE PART OF YOUR JOB ?
I love what I do ! My favourite part of my job is finding timber-related solutions for the construction industry in South Africa .
WHAT IS YOUR WORK PHILOSOPHY ? Two old quotes pretty much sum up my work philosophy : ‘ The early bird catches the worm ’ and ‘ If you love what you do , you ’ ll never work a day in your life !’ I ’ m passionate about people and the industry , and I love what I do !
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