Timber iQ December 2019 - January 2020 // Issue: 47 | Page 48

PERSONALITY PROFILE
Veneer is in my blood
By Dineo Phoshoko
As CEO, Darren Pearlman has many responsibilities
at the third-generation family business, Pearlman
Veneers. His job entails various activities including
managing international relations with import suppliers,
overseeing production, financial management and
group business development among others. Timber iQ
spoke to him to find out more about his career in the
veneer industry.
Why did you decide to do what you do, and how did
you get into the industry?
Veneer is in my blood. Pearlman Veneers is a third-
generation family business. I grew up spending time in the
factory and obtained a love for veneer products as well as
the industry from a young age.
Has this always been something you’ve wanted to do?
Yes. After graduating as a CA(SA), I gained external
experience outside of the family business and then
returned to the business to continue the Pearlman
legacy.
How long have you been in the timber industry?
All my life, but officially at Pearlman Veneers since 2000.
What challenges did you face in the industry and
how did you overcome them?
The biggest challenge in the industry would be the
sourcing of raw materials such as logs. At one stage we
were the biggest slicers in the world of African species
(obtaining our logs from west and central Africa).
Unfortunately, over the years, the African countries
banned the export of African logs, which has resulted
in Pearlman Veneers having to close our slicing
factory down.
What memorable encounter did you come across in the
industry and why does it stand out for you?
I have grown up in the industry, from a very young age,
as a boy – riding my BMX through the various factories
belonging to our group. It is very encouraging for me to
see that many of the people who were involved in the
business when I was a child are still working for Pearlman
Veneers. It makes me proud to be associated with these
individuals as their loyalty illustrates that Pearlman
Veneers are good and fair employers. My most
memorable encounter is witnessing the passion and
loyalty that our staff have towards the industry.
46
DECEMBER 2019 / JANUARY 2020 //
Darren Pearlman has been working at
Pearlman Veneers for 19 years. 
What are some of the misconceptions about the industry?
A misconception that I am often confronted by is that
veneer is not an environmentally-friendly product. I believe
that this is a false claim as you are able to get far greater
surface cover per log with veneer that with the alternative
solid wood.
When you are not busy with work, what do you do in your
spare time?
Quality time with my family and keeping fit.
What would you say is the most difficult thing about being
in the timber industry?
The timber industry, especially veneer, is being threatened by
synthetic alternatives to decorative surface covers. Melamine
and PVC foils are cost-effective alternatives that are
consuming market share.
One of the other difficulties is assuring and maintaining our
exceptional quality of veneer in the market. Pearlman Veneers
has always prided itself on quality and will never allow for that
to be compromised.
What do you hope to achieve in the industry in future?
Pearlman Veneers will certainly continue to promote love and
support for the natural veneer market. We will however also
focus on launching new and exciting synthetic materials such
as our newly introduced Fine Décor PET Lacklaminate
Boards which are available in stunning high gloss and super
matt finishes.
What advice would you give to someone who wants to
become part of the timber industry?
The woodworking industry is founded on experience,
knowledge and relationships. Do not be afraid to start at the
bottom and prove yourself. Knowledge is key within the
industry. Be a sponge and absorb as much information as
possible. Find a mentor and build relationships with people
who have experience within the industry.
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