TIM eMagazine Volume 4 Issue 2 | Page 37

TIM eMagazine Vol.4 Issue 2 Credit: Teddy Pelaez government is currently giving many incentives to farmers such as free fertilizer and seedlings, and other forms of assistance. Moreover, Ochoa-Montejo is bullish in promotes Pulilan as a business- friendly town open to trade and investment. The recent developments contributed to the town’s status of being first-class with a P450 million annual budget. She is also optimistic that farming and the carabao will be always be part of Pulilan. “Marami pa ring nagmamahal sa kalabaw at sa kanyang bukirin (Many still love the carabao and the farmlands). “Not to mention, the Kneeling Carabao Festival is one of my flagship products that will put Pulilan on the tourism map of the Philippines. To make it a major tourist attraction, we have allocated about P10 million for the event this year. This is also part of the rich heritage of Pulilan that we are so proud of, with a long history here.” she graciously noted. This year’s event was reset to May 6 and incorporated all the necessaries that made it a festival: shows, contests, socials and, of course, the street dancing parade and showdown. The local government sought the help of event/festival organizer, manager and consultant Nilo Agustin. This year, the slogan of the festival was Lakas ng Pulilan (Power of Pulilan). The biggest surprise amidst those dismal perceptions was—lo and behold—1,000 carabaos participated in this year’s event! This was much more than last year’s figure of 800; also joining in the spirit of fun, revelry, devotion and thanksgiving were carabaos that came from Calumpit, Plaridel and Baliuag in Laguna; from Arayat in Pampanga; and from even as far as Nueva Ecija. This year’s parade included a first like a kariton (cart) Credit: Teddy Pelaez Moreover, Ochoa-Montejo is bullish in promotes Pulilan as a business-friendly town open to trade and investment. The recent developments contributed to the town’s status of being first-class with a P450 million annual budget. She is also optimistic that farming and the carabao will be always be part of Pulilan. “Marami pa ring nagmamahal sa kalabaw at sa kanyang bukirin (Many still love the carabao and the farmlands). Credit: Teddy Pelaez contest, participated in by the town’s 19 barangays, where these individually and dazzingly decorated carabao-pulled karitons looked like floats and reflected each of the different barangays through their unique designs. Then there was a street dancing contest, which, of this year, had more polish and a touch of professionalism as participants (who represented the different elementary and high schools in Pulilan) underwent three months of workshop to be able to craft their own concepts and choreography. For the festival dance, steps were created with the help of veteran dancers and choreographers Nonoy Froiland and Edna Vida. The movements were inspired by the motions of the carabaos and farming, and the close relationship between the animals and the farmers, explained Agustin. While newer components were added to revitalize the event and to make it much more competitive for changing socio-economic, cultural and touristic trends, it is still nice to know that the Kneeling Carabao festival is here to stay. After all, there is the still magic and mystique generated by rural traditions that serve as natural attractions; these are tempered by ages-old beliefs honouring living legacies such as the carabao that also aid in bringing us a good, bountiful harvest, and good fortune. Indeed, San Isidro Labrador must be smiling to all of us—as well as the townsfolks of Pulilan—that his legacy is still very much alive. TIM eMagazine 37