TIM eMagazine Vol.3 Issue 6
TPB Gears Up for PHITEX
2018
PHITEX 2018
Credits : www.phitex.ph
T
he Tourism Promotions Board (TPB) is set to host
the country's biggest and significant travel trade
event - the Philippine Travel Exchange (PHITEX),
on August 28-30, 2018 at Marriot Grand Ballroom.
This year’s PHITEX will once again promote
the country as the premier tourist destination
among some of the world's biggest travel and
tour buyers.
With this year's theme "Tourism is our Business: Guarding
our Environment, Reliving our Culture", TPB aims to provide a
venue for foreign buyers of travel products to discuss business
with Philippine tourism suppliers with a possibility of securing
booking on-site or at least business leads.
The event is also expected to entice buyers to include the
Philippines in their tour programs or expand their existing
tour programs of the archipelago and to generate maximum
exposure of the Philippine destinations to key target markets
and launch packages designed for niche markets.
Kicking off this week-long event is the pre-tour on
September 28 for registered buyers covering Bataan, Laguna,
Batangas, Tagaytay and Corregidor that will highlight
interesting Philippine culture and heritage.
The main event of PHITEX 2018 is the Travel Exchange
(TRAVEX), which includes exclusive business-to-business
appointment meetings between Philippine sellers and foreign
buyers. By giving them the chance to personally meet the local
sellers, buyers are introduced to the Philippines’ marketing
trends and practices. In exchange, sellers are given an edge to
offer globally competitive tour packages to the international
market.
The event will also provide foreign buyers the opportunity to
experience the fun and exciting post tours to main Philippine
attractions and destinations.
Now on its 17th year, PHITEX has been continuously
sustaining the growth that the Philippines has gained in the
global tourism market. www.tourism.gov.ph
Visit // : www.phitex.ph
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