TIM eMagazine Volume 3 Issue 5 | страница 4

Publisher’s Note Art and Culture A Must To Promote PHL's Rich Heritage E very country has its share of dilemmas, political, economic or otherwise, which are targets of headline news in the media. But beneath such negative reports must come positive items that will help boost up the image of these said countries by focusing on stories that showcase their rich cultural heritage. And these come in many different forms: visual arts, performing arts, culinary arts, plus the fields of architecture, industrial design, fashion, cinema, and even digital media arts. The Philippines is a country very rich in an artistic and cultural heritage that blends in the best of ancient and modern, old and young, East and West, sedate and avant-garde. Art and culture can even transcend that notion of being elitist; even an indie flick with a riveting story on a social issue starring the hottest hunks directed by the likes of an esteemed film maker that has won major prizes in, say, prestigious film fests in Asia and Europe can even win the minds and hearts on the so-called masa. Indeed, art and culture can generate that magic that strikes the senses, touches the emotions and brings out the best of creative and imaginative mettle in us Filipinos.  Great appreciation by foreigners of the unique fusion that Philippine art and culture offers will equally generate that thread of understanding that can lead to healthy cultural exchanges between the Philippines and other countries. In a similar vein, even our hardworking OFWs--most especially our seafarers and our people involved in the hospitality services industry can even host fellowship events and festivals that can showcase to foreign patrons in their host countries the best of Filipino music, cuisine and art, both old and new.      If man cannot make a living alone by art and culture, at least these help him learn to appreciate life and its fine points at its diverse best.  PHILIP O. ORTALEZA 4