TIM eMagazine Vol.2 Issue 12
on all trades and has recently launched a new direct service
from Felixstowe to West African ports of Apapa, Tin Can Island,
Onne (Nigeria) and San Pedro (Ivory Coast). The new connec-
tion addresses the need for greater reliability and improved
connectivity to many other African destinations.
UK has strong trade links with the continent, being the big-
gest European overseas investor into Sub-Saharan Africa. The
UK government is committed to fostering new opportunities
in Africa after its departure from the EU through increased
trade. “With our extensive network and expertise around the
world, we are looking forward to supporting UK’s trade ambi-
tions”, comments Brian Godsafe.
The North-West connection
Vessels in the new series are named after important cities in
countries where Maersk has strong presence and significant
share of business. It is therefore a recognition of the growing
importance of the English North West, with its strong focus on
investment in infrastructure and new business development in
the region.
Maersk Line offers direct rail connections between Felix-
UK has strong trade links with the continent, being the biggest European overseas
investor into Sub-Saharan Africa. The UK government is committed to fostering
new opportunities in Africa after its departure from the EU through increased
trade. “With our extensive network and expertise around the world, we are looking
forward to supporting UK’s trade ambitions”, comments Brian Godsafe.
stowe and Manchester, as well as several other locations in the
North-West, connecting local customers and their cargo to ocean
services calling the south of the country. In addition, in 2016 the
carrier’s sister brand Seago Line introduced a direct short-sea
service between the south of Spain and Liverpool, returning to the
port on the Mersey after a 10-year absence.
Digital future
Service enhancements aside, Maersk Line’s focus is on making
customer experience more seamless through new digital solutions.
Maersk is also working on improving supply chain visibility and has
recently partnered with IBM to provide more efficient and secure
methods for conducting global trade using blockchain technology.
In the UK, a customer service chat function has been introduced
to cater for customers’ need for real-time, simple and efficient
support in solving their basic queries. “This reduces the turn time
in reverting to our customers and allows us to quickly address their
needs on daily basis”, shares Brian Godsafe. www.maerskline.com
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