Spring/Summer shows us the lighter side of the designer. Nicknamed “Mediterraneo,” this collection is a nod to his birthplace in Greece, but also travels to places like North Africa, Turkey, Italy, Spain and the South of France. Soft hues of blue, white and gray are punctuated by rich orange and red, reflecting the rustic beauty of the culture, architecture, music and food of a coastal vacation. The smell of salty air mingles with swirling chiffon and relaxed linen, taking the wearer on a journey to the place of Vartan’s birth and beyond.
No matter where Vartan chooses to travel in his designs, he remains true to his sense of style. Heavily influenced by the refined, well-tailored, classic styles of the early 1960’s, Vartan’s collections are not influenced so much by current trends as they are by the designer’s sense of style. Looking back to timeless female icons like Sophia Lauren, Vartan cuts his clothes with a kind of elegance and minimalism that simply enhance the wearer rather than stealing attention from her.
Vartan works from the philosophy that “fashion is here today, gone tomorrow, but style lasts forever” and he believes that his designs can be worn for a lifetime. He is involved in every step of the design process so that his standards for quality are always perfectly maintained.