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The Flyer East Anglian Air Ambulance launch momentous campaign to become a 24/7 service East Anglian Air Ambulance (EAAA) has launched their ambitious plans to become a 24/7 helicopter emergency medical service (HEMS) provider by 2020. The charity currently operate 365-days-a-year but not 24-hours- a-day, meaning that if an incident happened between midnight and 07:00 there is currently no HEMS provision in the region. The charity is aiming to cover this gap and become a full 24/7 HEMS service by 2020. To do that they need to raise an additional £1 million a year to fund the operation. The type of incidents the charity attend – serious road traffi c collisions, cardiac arrests, traumatic injuries and other medical emergencies, do not stop when their crew go offl ine. While a 24/7 service seemed to make sense, the charity needed to be sure, so have been gathering evidence to prove it. They worked with the East of England Ambulance Service Trust (EEAST), who task them, to review incidents over the course of a year where critical care was required but unavailable. They also assessed the need fi rst-hand by trialling an overnight service via rapid response vehicle (RRV) four days a week from the Norwich base. The results of this work confi rmed a signifi cant region-wide need for overnight critical care, particularly in rural Norfolk. In the fi rst twelve months of the overnight trial they attended 220 missions, but they say that with the helicopter they could do so much more. Matthew Jones, Director of Operations at EAAA, said; “Becoming a 24/7 service by air will provide the people of East Anglia with a service that has not previously been available. By operating 24/7 we believe that we will treat approximately 600 more patients every year. Patient care is at the heart of everything we do at EAAA, so if we can treat 600 more people each year and further reduce the impact of trauma and medical emergencies in the community then this is a great step forwards for us. We currently need to raise £12M a year to operate our service, and it will cost an additional £1m a year to fund a full 24/7 operation.” The charity say they are already incredibly grateful to the community for all their support, but are asking for help to raise the additional £1m a year needed to operate 24/7 so they can save more lives. If you would like to fi nd out more about the campaign or to donate please visit www. mission247.co.uk. You can also follow them on Facebook as ‘East Anglian Air Ambulance’ and on Twitter as @ EastAngliAirAmb. P le a s e m e n t i o n ‘ T h e F l yer ’ wh en r esp o n d in g t o ad ver t isements T H E FLY E R | A P R IL 2 0 1 9 13