Thunder Roads Louisiana Magazine | Page 16

GENEVA LIVE
bikes with an emphasis on power and performance . It seemed an easy distinction to make and one that resonated with riders .
However , it would appear that the cost of developing and operating two independent lines of motorcycles finally became too burdensome and Polaris decided to pull the plug on the Victory line . I ’ m guessing that there had to be outside factors to explain the abrupt change in course , and financial gurus are pointing to Polaris acquisitions and costs well outside the two-wheeled world as the cause . Regardless , it seems a shame to countless Victory riders . Of course , passion and ( brand ) loyalty have almost always outweighed fiscal responsibility in the minds of American riders .
The Sun Will Come Out Despite the many dramatic headlines (“ Polaris Industries KILLS Off Victory Motorcycles ” – Forbes ), current Victory owners really don ’ t have too much cause for real concern . As Jon Petrich , owner of Witchdoctors Specialties - a
Victory aftermarket manufacturer and distributor pointed out in his Facebook live “ Why is everyone going crazy ? … As far as I know today , everyone ’ s bike still started … There ’ s no reason for anything to change for us !”
When you boil things down , Polaris is simply not producing new Victory motorcycles . They haven ’ t “ gone out of business ”. Polaris is a powerhouse and clear industry leader within the power sport industry and they aren ’ t going anywhere . Polaris is still committed to the consumers and dealers that have invested in the Victory brand and will continue to supply parts for at least another 10 years . Polaris will still continue to provide service and warranty coverage to both the Victory dealers and owners . You might compare the situation to when GM discontinued their “ We Build Excitement ” division – Pontiac . Almost 8 years later , there ’ s certainly no challenge to get your Grand Am or even Prowler serviced . You just take it to any GM dealership . I think that it ’ s safe to assume that ’ s going to be the case with Victory motorcycles .
APRIL 27 , 2017 THURSDAY 8PM-11PM HOLLYWOOD ’ S SWAMP SHACK 385 LOUISIANA ST .
WESTWEGO , LA ( 504 ) 421-7566
APRIL 28 , 2017 FRIDAY 8PM -11:30PM THE HIDEOUT 126 N HOLLYWOOD ROAD HOUMA , LA . ( 985 ) 872-0651
GENEVA LIVE
FOR TWO SHOWS ONLY IN LOUISIANA TOURING THE RALLY CIRCUIT ! Don ’ t miss it ! Playing at rallies across America for the last 10 years and also performed at the World Famous Buffalo Chip in Sturgis . First band to be invited by the USO to entertain the troops in the Middle East for Operation
Iraqi Freedom . Come out and experience them live and enjoy some awesome rock and roll covers and her own original hits
“ Thunder Roads ” and “ Old Cheap Wine ”
$ 5.00 COVER CHARGE DRINK SPECIALS ALL NIGHT LONG ! MUST BE 21 PLENTY OF
BIKE PARKING AT BOTH LOCATIONS
www . thunderroadslouisiana . org | March 2017 | Thunder Roads Magazine Louisiana
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