Kit-Kat in lockdown
What ’ s were the primary channels used ?
Designed as part of a Twitter challenge , the ad shows a daily schedule , totally consumed by Zoom meetings , with a Kit-Kat duo blocking out two slots in the middle , at 3pm . It ’ s simple , relevant and completely onbrand . Created by Sam Hennig for the One Minute Briefs Twitter account , the ad has garnered unprecedented attention , amassing tens of thousands of likes , praise from top-level design leaders and marketers . It ’ s even attracted the attention of Zoom and Kit-Kat themselves .
So why was it successful ?
Using Kit-Kat ’ s ‘ Have a break . Have a Kit-Kat .’ famous and longstanding advertising slogans known by so many people and harnessing this .
What can I take from this ?
Collobrating and using social media to harness sharing a picture and image in a location even if it ’ s not going to be seen yet . Using social media to really connect with the consumer in a more clever way than just posting a ad outside or at a bus stop .
How did they communicate and talk with the consumer ?
They used the comments on the social media about people saying ‘ no one is going out , no one will see it ’ after seeing the ad for themselves to have the opinion in the first place .
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