Fig 30
Blab aims to engage the consumer in a variety of ways , setting the brand up as friend who can give great advise when it ’ s needed the most . This will been done through drip marketing , this is to allow an emotional , behavioral and attitudinal change which is vital to changing perceptions of loneliness . This has always been the case , designer April Grieman said ‘ Design must seduce , shape , and perhaps more importantly , evoke an emotional response ’( Grieman , 1990 ). Planning content to target the consumers ’ needs as and when they need them is critical . Operant conditioning , also known as instrumental conditioning is normally attributed to B . F Skinner , where the consequences of a response determining the response of it be repeated . Therefore using positive reinforcement will lead and influence the decision making to repeat the behavior or action of a individuals . ( Ferster , C . B ., B . F . 1957 )
42 route to consumer