how does blab talk ?
‘ Speak up and come together ’
‘ Where like minds meet ’
‘ Fun , collaborative and reflective ’
‘ Let ’ s hear you blab ’ easy going , playful and understanding
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Blab ’ s tone of voice is playful , short and to the point . To engage the young consumer , using a informal tone to set the brand up as a friend . Someone the consumer can feel comfortable opening up to and in return allowing the brand to be able offer postive support .