Fig 26
the font
Reenie Beanie is going to be used for all the headings , Looking Flowers for all the logo font and Apple symbols for large amounts of written text . the colour The colour palette consists of five strong bright colours ; easy does it , a lime a dozen , fine and dandy , throw caution to the wind and bite the bullet .
why
The font combination offers a sense of nostalgia , the hand written element plays into the brand ’ s informal and laid back approach . It allows the brand to avoid being overwhelming and abrasive in appearance . Apple Symbols was picked for the ease on the eye , making it easy to understand and read while still having a soft tone . why
The brand ’ s main colour is blue , it encourages intellectual activity , reason , and logical thought . It is the color of intellect . Red has been evidenced raising blood pressure whereas blue is deemed to lower blood pressure . Wright , A . ( 2008 )
Therefore the brand ’ s main aesthetic visual choice had step away from the colour red . Blab is blue because of the soothing , calming nature of the colour as well as it ’ s properties of encouraging reflection . the logo
The definition of ‘ blab ’ is to talk idly or thoughtlessly , which is something the brand want ’ s to encourage wholeheartedly . Breaking stigma and taboo can only happen when we all come together and start opening up the conversation . why
The open mouth design of the main blab logo symbolises the encompassed brand ethos of open conversation . The design was made to be a stand out , a design which would come easily recognisable over time without the need for any text . The brand needed a logo which wasn ’ t easily related to ‘ loneliness ’ allowing the consumer to be open minded upon entering .
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