creative inspiration
Seen in Fig 21 . Yann Houri uses bright colour as the main focus of his artwork , the pieces are both full of texture and attract the eye straight away . The UK brand the NueCo brings a science- backed health focuses approach to beauty . The logo and branding is clever but simple in appearance , they focus on using clever copy to attract the consumer . Further inspiration from a promotional poster from the Tokyo Paralympic games in 1964 is clever and bright , using hints of lime green to catch the eye and make people look twice . I think the style of the poster reflected the 60 ’ s and was unexpected in the sector due to previous campaigns at the time .
The mindfulness exhibition at Piknic gallery in Seoul in 2020 offered a experience allowing the consumer to focus on their inner selves . This has gone on to affect my outcome and tuning in with the same motto of being able to live in the present moment without worrying about feelings which make the consumer feel embarrassed and lonely .
30 Fig 21