Outcomes 41 Route to consumer 42-45 Consumer profile 46-47 Consumer touch points 48-51 Case studies 52-53
The main blab
Takeaway tin 54-59 Zine 60-67 Campaign aim 68-69 The launch timeline 70-71 Posters 72-81 Social media 82-83 Just popping up to say 84-89 Pop up case studies 90-91 But where ? 92 3 year plan 93 Testimonies 94-95 Core values 96 Conclusion 97