encouraging
Supporting young people to speak up on the journey of destigmatising loneliness , being the first level of self-support when feeling first arise .
innovative
Reframing the taboo behind admitting you feel ‘ lonely ’, championing speaking up and coming together . playful
Using a informal tone of voice and bright visuals to connect with the gen-z consumer .
interactive
Creating different opportunities for the consumer to explore a range of interactive group challenges together . core values
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