A movement
The chance for the modest young consumer to speak up , connect , seek acceptance and come together in a space where loneliness isn ’ t seen as taboo . While still maintaining a playful and light-hearted manner .
Who What
Young people who are just leaving their family home for the first time and may not know how to cope . 18- 23 year olds .
A chance for young people to speak up , connect , seek acceptance and come together in a space where loneliness isn ’ t seen as taboo .
Why
To show young people loneliness is normal and isn ’ t something to be embarrassed about .
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( Thomas , I . Project Proposal , 2021 ) 11