FEATURE
STITCHING UP FAST FASHION Fast fashion’ s dirty secret? It’ s one of the most polluting industries on the planet. Neuthread offers a different story, one told in two chapters: a high-end couture collection made entirely from repurposed materials and Mend It, Don’ t Rag It, a grassroots movement encouraging consumers to extend the life of their wardrobe.
By repurposing waste into desirability, Neuthread not only disrupts landfill-bound logic but builds a brand rooted in ethics without sacrificing aesthetics.
“ Environmental damage caused by fashion is staggering,” Neeraj continues.
“ We’ re holding back textile waste from landfill and transforming it into high fashion. I’ m especially excited to see our community grow skills through the Mend It, Don’ t Rag It campaign. Sustainability starts locally, and this campaign proves that change begins with the clothes on our backs.”
BUSINESS UNUSUAL Neuthread isn’ t doing this alone. Partnerships are key, from repurposing leather off-cuts from a major UK car manufacturer to aligning with forwardthinking firms seeking sustainable outlets for their waste.
Neuthread is actively seeking new collaborators. Whether it’ s raw materials, financial backing or knowledge exchange, Neuthread is offering businesses the chance to align with a brand that is challenging conventions and creating real-world impact.
Brains behind the seams – neurodiversity charity Daisy Chain’ s Johnathon Pickard, Neeraj Sharma and Cara Baumann are bringing sustainable fashion to the UK – from the heart of the Tees Valley. Photo: Chris Booth. AI creation: BearTech.
GLOBAL VISION, LOCAL HEART While its factory will be proudly Tees Valleybased, Neuthread is thinking globally.
The aim? To place Daisy Chain, Neuthread and the Tees Valley at the centre of a global conversation about how fashion can look, feel and function differently, with business, neurodivergence and the planet in mind.
From couture to community, landfill to luxury and exclusion to empowerment, Neuthread is laying down a new pattern for fashion’ s future. One that starts with waste and ends in wonder.
For more info, contact: info @ daisychainproject. co. uk
A S S E E N A T LONDON F A S H I O N W E E K
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