Thirdcloud Publications Surf City Strand Mag January 2016

With retail outlets and restaurants already opening and Paséa Hotel & Spa coming in May, anxious locals are starting to see the big dreams and collective hard work that went into Pacific City becoming a reality in our once small beachy oceanfront village. [Huntington Beach] hasn’t been an upscale destination.” After reading catch phrases like “upscale destination” describing Pacific City, we started to wonder whether we’d see Saudi royalty, billionaire Russian’s dining with their girlfriends and busloads of Mandarin speaking tourists wearing branded visors arriving straight from John Wayne Airport to buy post cards and crowd around the MAC Cosmetic counters. So, we reached out to Kitchen Table, Pacific City’s PR agency and spoke with owner Carrie Williams to get a few details about the current marketing strategy. Specifically, we wanted to know what countries, airline magazines and foreign demographics were being targeted so that we could tell our local readership more about who they might expect to see arriving in the years to come. Online shopping—by computer or mobile phone—has largely revamped the development dynamics of shopping malls. These days the creativity of mall developers like DJM Capital Partners, are challenged by that reality simply because people need a solid reasons to get in their cars to shop. “We are really trying to change the adjectives about Huntington Beach” DJM President Lindsay Parton told the OC Register, who was also quoted to have said that “Traditionally When quizzed about the demographics targeted, Carrie Williams enthusiastically affirmed Pacific City’s commitment to the local culture of the community. Deflecting the question when press, Williams’ PR efforts are predictably focusing on the task at hand, which is informing locals about the restaurants and retail store openings while working with Visit Huntington Beach—the City’s destination marketing organization. Williams’ wasn’t able to share much in the way of details about long term strategy and couldn’t speak for Visit Huntington Beach, but she did make

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