Third Wave Fashion // OCTOBER 2013 // THE PRIVACY ISSUE | Page 9
A CINDERELLA STORY
Rent the Runway pushes to shi industry attitudes with the launch of a new plussize division. With seven designers contributing styles, this is a small victory to
include an oen forgotten part of our population. - FASHIONISTA
WANTFUL LEFT WANTING
Aer 18-months of enthusiastic work, Wantful suspended operations aer failing
to secure later-stage venture capital. Focused on the options at hand, the company
has been le with little time to find alternate funding. (Editor’s note: this
demonstrates one of the potential pitfalls of VC-funding vs. bootstrapping.) - JOHN
POISSON
BASED ON TASTE
Polyvore is expanding its shoppable collages to include home decor and interior
design, a move that could push the company to become the “perfect lifestyle
shopping companion.” Rather than searching for individual items, shoppers will be
able to browse by “aesthetic sense.” - FASTCOMPANY
BURBERRY 5S
e iPhone 5S is the newest tool in Burberry’s digital strategy toolbox. Using the
iSight camera, the collaboration with Apple will engage fans with photos and
videos from the the runway as well as sneak peeks backstage. - FASHIONISTA