Third Wave Fashion // OCTOBER 2013 // THE PRIVACY ISSUE | Page 31

HOW TO:
Stay Private in a Public World

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It’s not hard these days to find someone worrying in print about the privacy concerns of
wearable tech. e new iPhone from Apple collects your biometric data. Google Glass
records the world around the wearer – including you, with or without your permission.
Smart watches and fitness trackers know how healthy you are. Some even call wearable
tech wearable surveillance.
e implications of this prolific sharing of data have yet to be understood, but some
designers are already addressing the concerns – in actual products or with concept ideas.

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1 // Keep the paparazzi at bay with designer Adam Harvey's Anti-Paparazzi Clutch, which
detects a camera flash and responds with its own bright flash of LED light. (Read more.)
2 // Harvey is also the designer of this anti-drone hoodie that we mentioned in last month’s
issue. (Read more.)
3 // Want to keep your privates… well, private? Fashion tech company Betabrand is
developing anti-TSA underwear. (Read more.)

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4 // You might not be hiding anything while wearing these garments from 4th Amendment
Underwear, but they get straight the the privacy issue with their hidden messages that display
when in a body scanner. (Read more.)
5 // is ‘CCD-Me-Not Umbrella’ works using infrared LEDs, which are visible only to CCD
surveillance cameras. (Read more and watch a video here.)
6 // Don’t want to be caught by Google Streetview? Hiding from Facebook? Wearing this
mask, from designer Martin Backes, may be the solution. (Read more here.)

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