Third Wave Fashion // OCTOBER 2013 // THE PRIVACY ISSUE | Page 24

M OV E R S & S HA K E R S

DAINA BURNES LINTON
Fashion Metric
Fashion Metric is a brand discovery engine that started with men’s dress shirts. Using Fashion Metric’s proprietary Fit Technology, men receive
brand recommendations with companies that make clothes to fit their unique body type. Brands are tailored to each customer’s style
preferences. Fashion Metric features emerging designers, giving these smaller brands a chance to shine and gain a customer base as well.
Fashion Metric’s direct to consumer component provides so that products come directly from designer to doorstep. WIth the virtual fit
technology space exploding and algorithmic shopping becoming an increasingly popular aspect of traditional retail, it’s clear Fashion Metric is
on to something with substantial potential for impact.
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