Third Wave Fashion // MARCH 2014 // THE FIT TECH ISSUE | Page 9
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HERE’S WHAT HAPPENED LAST MONTH
Apps
Curbside Retail
e idea of retail pickup without stepping foot out of
the car is nothing new; a number of companies
around the world opened the 2013 holiday season
with the option. With the introduction of Sears’s
“Shop Your Way” mobile app though, curbside
pickup will be a permanent fixture with the
company’s Free Store Pickup service. Sure, the
customer still has to drive to the store, but with a five
minute guaranteed delivery from the time of arrival,
the deal doesn’t sound too bad. PSFK
e Moda Operandi App
Moda Operandi raised the bar when they essentially
made runways immediately shoppable, but they’ve
outdone themselves with their first app. Expanding
on the company’s main idea, the app allows users to
like or dismiss looks, basically curating lookbooks
from their favorite shows. e app also provides an
alert to when certain looks become available.
FASHIONISTA
Finding Fashions ASAP
Googling a pair of glasses that were seen on the street
generally turns out a list of results that vary from
Lenscraers to Warby Parker, but rarely the style
originally seen. e frustration of the search is what
spurred the creation of ASAP54, an app that takes
aim at ending the endless search results of the wrong
products. e app uses incredible recognition
soware to identify key elements of certain products
to search for and locate a place to purchase the items
that the user is looking for. (Editor’s note: Check out
our blog post about ASAP54 here.) BUSINESS OF
FASHION
Bra Fitting Selfies
For some, personal fittings like being measured for
the perfect bra fit can be uncomfortable, but thanks
to an app from ird Love the fitting can be complete
with a quick selfie at home. Using specially developed
photo technology, the app could not only potentially
revolutionize an approach to online commerce, but
could enhance the direct to consumer model as well.
Eliminating the need for a separate body scanning
system or a measuring tape will change the whole
concept of submitting measurements for bespoke or
size-specific clothing. PSFK
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