Third Wave Fashion // MARCH 2014 // THE FIT TECH ISSUE | Page 19

hot or not?
YOUR GUIDE TO WHAT WAS HOT AND WHAT
WAS DEFINITELY NOT AT NYFW SPRING 14
HOT
That’s Melissa
Gonzalez of
Lion’esque
Media, who
produced the
shop, along
with Pavan
Bahl, the
founder of
Open Source
Fashion, and
our founder,
Liza Kindred.

Marc Jacobs Daisy Popup Tweet Shop
Our friends at Lionesque put together a fantastic
popup shop to celebrate Marc Jacobs fragrance
Daisy. Their fun pay-with-a-hashtag feature was
especially notable, allowing fans to take their
own photos on Marc Jacobs’ set and share them
with the world. (Read more on Mashable.)

Instagram’s Inaugural
Fashion Instameet
Lucky Magazine, Instagram, and IMG
paired up to select 14 talented
fashion instagrammers to snap
pictures of what happens backstage
at MBFW. (Read more on Mashable.)

Tommy Hilfiger’s Social Concierge Service
Acknowledging the fast-paced and high-demand environment
that surrounds fashion weeks these days, the folks at Tommy
Hilfiger set up a service to get their influencers anything they
needed, as soon as they asked. (Read more on PSFK.)

Street Style
While the street style were neatly
organized on a screen inside the tents,
outside was nothing short of the usual
overwhelming side show circus.

Fendi’s Drones

nOT

Fendi sent drones down their Milan runways, and it seemed
like all anyone talked about. Meaning… it was all anyone
talked about. (Read more on Fashion and Mash.) This image
is from Vogue Paris’s Instagram account. (Bonus read: “Are
camera phones killing fashion?” from Business of Fashion)

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