Third Wave Fashion // JUNE 2014 | Page 33

wearable TECH THE CUFF LINK The Cuff link (clever!) is a tiny GPS device (and sensor, and microphone) that fits into a variety of pieces of jewelry. As they say, “Cuff lives within fashion.” It tracks the wearer’s location in real time and offers the ability to send alerts with the press of a button. It’s billed by the company as a personal security device - a way to stay “protected and connected”, but we think it has the potential to be so much more. (Video here.) // 31