Third Wave Fashion // JUNE 2014 | Page 25

$ how me the money As the sun came out and temperatures began to rise, investors seemed to warm up across the industry in the month of May. As if on cue with the season, investments this month nearly doubled from a minuscule $376M to an impressive $689M. Though the total certainly isn’t the highest we’ve seen, it does indicate that our predictions seem on track and that we’re in for an incredible summer of key funding rounds. WHERE did all that money come from? Nine countries were represented across 23 funding rounds, over $500M came from our top three companies alone. Considering that those companies were Flipkart, Pinterest and Aeropostale, the only real surprise we found was that May ended without anything more on what has become the now infamous US Alibaba IPO. Reigning in at number one was India-based Flipkart, which acquired Myntra last month, with $210M. Also from India was LimeRoad, a social discovery platform that raised $15M. An important factor to keep in mind as we watch future investments from the country is that, by time of print, India was in the process of restructuring online sales laws, preparing to open the door for online giants like Amazon and eBay, which currently operate through third-party vendors. Rounding out the top three were Pinterest and shopping mallstaple Aeropostale, raising $200M and $150M respectively. Aeropostale caught our eye because they’ve been relatively quiet outside of filling their role as a teen staple in American malls. We expect that the financing will be used to assist the brand in determining how they’ll shi with the industry, especially being in the heart of the same demographic as Abercrombie who has already begun the move to attract a more “inclusive” clientele, having felt the pressure from more traditional “fast fashion” brands like H&M. In the spirit of the quick and easy online shopping that has been threatening malls across the country, an outstanding number of companies that we tracked were focused online sales. e companies that le their mark were primarily shopping platforms and online markets like Wheretoget ($2M), e RealReal ($20.4M) and SHOP.CA ($31M). Of course platforms have always stood out to investors, for the most part its easier to imagine making money with them, but the spectrum of May’s platform investments spanned from new online shopping sites in Canada (SHOP.CA) and Japan (BASE) to closet-sharing with Tradesy ($13M). What’s crucial about the expansion of platform and online marketplace investments is the potential of growth and collaboration among the companies. We say that because as similar companies flood the market, we expect to see more acquisitions like that of Flipkart and Myntra to create one main company vying for the power of Amazon or Alibaba. Nine countries were represented across 23 funding rounds, over $500M came from our top three companies alone. $ With so many factors shaping the face of retail, from online stores to beacon technology, // 23