Third Wave Fashion // JULY 2013 // THE WEDDING TECH ISSUE | Page 24
M OV E R S & S H A K E R S
KELLEE KHALIL
Lover.ly
Anyone who has ever gone near the wedding planning
process knows it can be excruciatingly grueling and time
consuming; from the stress of finding the perfect dress or
the reception location to the time spent coordinating
themes and color palettes, all the tiny details can drive a
future bride or groom crazy.
About a week into working for her sister’s Wedding PR
firm, Kellee Khalil was thrown into the deep end: she was
asked to be maid of honor for her sister’s wedding.
Normal weddings are challenging enough, but Leila
Lewis was a wedding publicist and every move she and
Kellee made towards the big day was being tracked.
In the process of it all, Kellee began to wonder aloud why
there wasn’t a platform available that brought together
brides, vendors, retailers, and brands in one place to
share and connect ideas. is was the spark she needed,
and only a month aer her sister’s wedding, Kellee moved
to New York to start Lover.ly, the world’s first wedding
search engine and cloud scrapbooking model to house all
things necessary for that very special day.
Founded in fall of 2011, the company was able to raise
half a million dollars in seed funding by February of the
following year. As the site continued to grow in usership,
Lover.ly launched a mobile app to accompany its online
experience. Unique in its curation process, addictive by
its exquisite imagery, and tech oriented to boot, we
thought we’d reach out to Kellee to find out more.
Unique in its curation process,
addictive by its exquisite
imagery, and tech oriented to
boot, we thought we’d reach
out to Kellee to find out more.
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