Third Wave Fashion // JULY 2013 // THE WEDDING TECH ISSUE | Page 16
A WRISTBAND CAN CONTROL DEVICES
WITH BLUETOOTH
SEPHORA SEES DRASTIC INCREASE IN
MOBILE USE POST-UPGRADE
e MYO armband by almic labs tracks arm muscle
movements and pairs them with bluetooth. e makers of the
revolutionary gesture-controlled armband are in talks with
developers to customize the device. (Editor’s note: We hope to
see more fashion-specific uses emerge from this technology.)
- FASHIONOTES
Aer a solid upgrade in their mobile platform, beauty giant
Sephora has noticed a full 150% increase in mobile shopping. Easy
to use store locators, beauty content and a smoother shopping has
driven traffic. - SmartBrief
INVESTMENT IN LOCAL MOBILE
ADVERTISING CONTINUES TO RISE
Location-based mobile marketing is increasingly being used
by advertisers to boost revenue. Predicted to surpass
traditional mobile ad spending by 2017, location-based
mobile marketing allows hyper-targeting of desired
demographics and promising conversion returns. - Business
Insider
INSTAGRAM GETS VIDEO
As our readers have undoubtedly seen, Instagram recently
launched their new Vine-competitive short video feature.
Filter-enabled and longer than Vine videos (at 15 seconds vs.
6 seconds), the new option is easily viewed in the standard
Instagram feed. - Business Insider