Third Wave Fashion // JULY 2013 // THE WEDDING TECH ISSUE | Page 13

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what is

WEDDING

TECH?

Wedding tech, much like beauty tech, can be seen as a sister industry to fashion
tech. When done right, it's a way for technology to support a day meant to
celebrate a beautiful union.

Any time that technology is incorporated into another world, in order for the
adoption to be successful, the technology must disappear. No one wants to watch a
beautiful wedding ceremony while struggling to see around rows of phones held in
the air to take photos, and no one's elderly relatives should have to strain their eyes
to read a non-optimized app.
When used correctly, technology can save a couple time, open up lines of
communication, and empower them to have the wedding of their dreams on the
budget of their choosing.
Pinterest boards, wedding websites, and online registries are proliferate. Now, we're
also seeing the new and exciting business models we've come to expect from
fashion tech making their way into wedding tech. To us, when done well, wedding
tech can be a seamless way to plan, organize, and enhance a wedding.