Third Wave Fashion // JANUARY 2014 // THE CONTENT + COMMERCE ISSUE

Liza’s thoughts W hew! As you can see, content and commerce are just starting to come together in meaningful ways. We hope from reading this issue, you have a better understanding of what’s going on, and about what you can do to start making the merge for your brand. As I mentioned earlier, we always recommend to our clients that if they’re a publisher, they act like a store, and if they’re a store, they act like a publisher. Today’s smart and connected consumer demands it. What’s your editorial point of view? We can’t wait to see what happens as the market matures – and we’ll be right here, helping you sort it out. See you next time! xo, za Li // 37

Third Wave Fashion // JANUARY 2014 // THE CONTENT + COMMERCE ISSUE | Page 39