Third Wave Fashion // DECEMBER 2013 // YEAR END WRAP-UP | Page 26

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‘Tis the season for

wishlists
Apps keeping you organized during the Holidays!

JIFTI
They say:  
Jifiti.com has taken a unique approach to the
online-offline tension by giving users the ability
to capture tangible products in real stores and
turn them into digitally transmittable gift cards.
Once received, a user may use the digital gift card
to redeem the item in-store and select the
appropriate size, color and style.
We say:
Jifiti is a gifting app that allows users to add items
to a "wish list" by scanning the item while they
shop, then sharing the list with friends and family
via various social media platforms. Friends can
chip-in or buy and once the item has been
purchased, the giftee' receives a notification and
they can pick up the item from the store directly.
Location: Columbus, OH | Established: 2011 | Focus:
B2B, B2c | Clients: Banana Republic, Nike, Sephora

NUJI
They say:
It's your social wish list.Discover and collect
beautiful items from people and stores you
like and earn exclusive rewards for shopping
at your favorite retailers.
We say:
Nuji is a social wish list for online shopping; a
place where users can bookmark their
favorite products and follow people with
similar taste.
Location: London, UK | Established: 2010 | Focus: B2B
Clients: Zara, Barneys New York, JCrew

FASHIOLISTA
They say:  
Fashiolista helps you save & share your
greatest fashion finds from all over the
web. With the special Love button, you
can save your fashion favorites from
nearly every online store in one
convenient place.
We say:
Fashiolista is a discovery platform, like
a cross between Pinterest and The
Fancy. The site allows its members to
collect and share their fashion finds
from all over the web, and within the
site, users can build wishlist of the
items they discover.

Location: Amsterdam | Established: 2010
Focus: B2C

WISHLISTR
They say:  
Wishlistr is an easy to use web-based application
that will help you collect, organize and keep track
of the things you want. It also makes it easy to
share those things with friends and family.
We say:
A simple wishlist organizer that utilizes a
bookmarklet, the site uses an affiliate model to
make it’s money. It’s focus is solely on helping
consumers track their wishes. The site is a project
of the Digital Y