APPLE HIRES
EX-YSL CEO
DIOR PARIS
ADOPTS TECH
BURBERRY DOES
DIGITAL WELL
Paul Deneve, the ex-CEO of Yves Saint
Laurent, has le the fashion luxury giant to
join the ranks of tech titan Apple reporting
directly under CEO Tim Cook. Insiders
predict potential uses for Deneve’s luxury
market expertise in new product creation
and re-infusing Apple with brand
exclusivity. - Business Week
Raf Simons of Dior is bringing the
legendary brand into the digital age by
using state of the art ceiling-high screens
projecting floral images and videos inside
Dior Paris. e designer is also promoting
his new book regarding classic
impressionist paintings as inspiration of
the French luxury label, entitled simply
“Impressions Dior.” - Fashionista
Burberry continues to lead the fashion
industry with innovative digital marketing
strategy. e company’s online sales are
skyrocketing with strong adoption of
social media as the bridge between online
and offline. B eyond simple tech
introduction such as iPads in all stores for
sales associates, the brand has played with
digital partnerships such as a recent Kisses
campaign with Google. - PSFK