Third Wave Fashion // AUGUST 2013 | Page 21

T R E N D WA T C H Subscription Commerce One of the most influential trends in the new world of commerce bridges the gap between the online world and one’s doorstep. Consumers love reliable and convenient delivery, and nowadays just about anything can be delivered on demand – and by subscription. Subscription Commerce (also called “subcom”) companies deliver goods at a regular interval, supplying not just items consumers usually n