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Online Gambling Survey Report
Next followed gaps in fraud and tool functionality (40%), updating fraud risk models (30%) and
managing omnichannel fraud (37%).
Which of the following fraud
prevention technologies do you
plan to invest in within the next
12 months?
63% Machine learning platforms
54% Digital identity profiling
33% Device ID solutions
29% 3D Secure
25% Email risk/verification tools
Machine learning platforms are the main technology investment area for online
gambling operators
Online Gambling Survey Report
may be more willing to offer bigger and better bonuses to customers. The implementation of
the scheme may therefore result in the growth of bonus promotions in the industry. It could
make it a more dynamic and competitive environment, where operators are able to provide
additional perks and offers to customers without worrying about multi-accounting.
By taking a multi-layered approach to assessing risk level, operators can have the confidence
they need to comply with such legislation without compromising on friction in account set-up
and payment. In doing so, they can address the barriers to dealing with fraud.
Emailage is working to address these issues on behalf of the industry. Our vision for the future
of the online gambling sector is to help operators eliminate fraud and bonus abuse, with zero
friction to the customer journey. Ultimately, we want to help operators accurately distinguish
high-risk players from low-risk players to improve their bottom and top line.
Taking all of this into account, we anticipate a bright future for the online gambling sector. With
the appropriate tools, gambling operators can ensure that their revenues are not negatively
impacted by fraud. This will offer them the flexibility and resources they need to provide a great
experience for genuine users and, in turn, ensure their businesses can thrive into the future.
As shown in our survey, online gambling operators are aware of their own deficiencies and
are investing to close the gap. Our survey found that 63% are planning to invest in machine
learning technology solutions to prevent fraud.
Such solutions support online gambling experts to reduce bonus abuse, account takeover and
other forms of fraud while delivering a seamless customer experience. Our easily integrated
solution can be incorporated into the existing fraud prevention framework. Our process
reduces the time needed for manual reviews by analysing users’ email address data while
remaining compliant to current regulations. By doing so, both customers and online gambling
experts benefit from a safer and faster authentication process.
Conclusion
Online gambling operators in the UK feel the pinch and often find themselves balancing
between the customer journey, new regulations and ineffective fraud solutions.
As our research shows, operators are concerned with a wide range of issues relating to fraud
management tools and managing them on top of new regulations.
The implementation of 3D Secure 2.0 has the potential to play a significant role in further
reducing instances of fraud, particularly bonus abuse. This sort of protection for operators could
result in some fantastic developments in the online gambling industry. Operators, for example,
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