LOCAL BUSINESS OWNER
THE LAUREL WREATH
“It is our hope that we may serve our customers with the
same creativity, honor and success that represents our
shop name, The Laurel Wreath.”- Laura Staats, Owner
WHAT INSPIRED YOU START YOUR OWN BUSINESS?
I didn’t start out in the floral business with the intent to open my own shop. Leaving my high
school teaching position was a true leap of faith, the bravest, scariest thing I have ever done.
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-Laura Staats, Owner
HAVE YOU ALWAYS BEEN PASSIONATE
ABOUT FLORAL? WHEN DID THAT START?
I have always loved flowers and gardening. After moving to the south side, my husband and I
joined a new church. I remember walking out one Sunday, looking at the weed-filled flower beds
and saying, “Someone should fix these up”...I turned out to be that “someone”. I started with a
simple Mother’s Day flower sale between and after the services to raise money for bedding plants.
It soon grew, literally, into a “month of Sundays” in May and we made enough money to not only
plant flowers, but also do some landscaping with trees, bushes and sitting areas with benches. I
spent hours in the greenhouses, reading tags and learning about what types of flowers and plants
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Visit our Shop for unique
gifts and home décor!
Visit our Shop for unique
gifts
andShop
homefor
décor!
Visit
our
unique
The
Laurel
Wreath
LLC
giftsLaurel
and
home Village
décor!
Wreath
LLC
The The
Shoppes
at Wyndham
TheThe
Shoppes
at Wyndham
(Corner
of Hwy.
100
and
DrexelVillage
Ave.)
Laurel
Wreath
LLC
(Corner of Hwy. 100 & Drexel Avenue)
7720The
S. Lovers
Lane
Ste. 240
Shoppes
at Road
Wyndham
7720
S.Franklin,
LoversWI
Lane
Rd, SteVillage
240
53132
(Corner
of
Hwy.
100
and
Drexel
Ave.)
Franklin,
WI
53132
- 3188
7720 (414)
S.(414)235
Lovers
Lane
Road Ste. 240
235-3188
Email: [email protected]
Franklin, WI 53132
Email: [email protected]
Website:
TheLaurelWreathLLC.com
(414)235 - 3188
Web: TheLaurelWreathLLC.com
"Like" us on Facebook!
Email:
"Like"[email protected]
us on Facebook!
Website: TheLaurelWreathLLC.com
"Like" us on Facebook!
WHAT ARE SOME THINGS YOU’VE LEARNED IN YOUR FIRST YEAR(S) OF STARTING A BUSINESS?
Starting a business is like having a child. You don’t sleep much and often wake-up several
times during the night worrying. It’s A LOT of work, but it’s so rewarding to see it start to grow.
I’ve learned Quickbooks to do my own accounting (I had been an accountant in one of my other
“former lives”) and learned from my husband, who is also self-employed, how to calculate payroll
and file taxes. I’ve networked with other business owners, researched wholesale suppliers, learned
to manage my own Facebook page and website and developed my newsletter skills through
MailChimp. Like parenting, small business owners need to become a “jack of all trades”. The
most satisfying surprise in this whole adventure has been to make some very dear friends from
those who first came into the shop as customers. Their encouragement and support has kept me
going through those scary, sleepless nights.
WHAT MAKES THE LAUREL WREATH UNIQUE?
What makes The Laurel Wreath unique is the time we give to our customers. We pride ourselves
in giving that extra effort to make our customers happy. We are kind. While some shops strive
for quantity of orders, we work for quality. The ۛ H