Companies & Deals
The presence of international
brands in Kenya is slowly exposing
locals to luxury brands. We have
noted a trend where slowly
Giuseppe Zanotti brand is also
getting popular especially among
fashionable, well-to-do ladies.
Little Red
pens deal to
sell Giuseppe
Zanotti shoes
By George wainaina
[email protected]
Kenyan luxury fashion brand Little Red has clinched
an exclusive deal to sell products by Giuseppe Zanotti, an
Italian high-end footwear brand.
Little Red will have rights to sell Giuseppe Zanotti
products in East and Central Africa.
The fashion house stocked up the first collection
of the luxury shoe label products mid this month. The
products are available at Little Red’s outlet on Kimathi
Street and at Yaya Centre in Nairobi. Italy’s shoe label
brand Vicini is the parent company of Giuseppe Zanotti.
The price of men and women Giuseppe Zanotti
footwear range from about $800 (Sh80,300), with the
priciest product, Swarovski crystal embellished Coline
wing leather sandals, retailing at Sh340,000 a pair. Male
sneakers and ladies’ sandals are among popular items at
the Little Red shops.
“Little Red is the exclusive retailer of Giuseppe
Zanotti products in East Africa and we managed to stock
up the first collection of the products this month after the
pre-order,” said Alykhan Fazal, Little Red Sales Director.
“The products are very popular among young and
fashionable people who like keeping up with the latest
trends and celebrity style. From our insight the brand
appeals to bold personalities that do not mind being
flashy.”
Mr. Fazal said the brand is popular among shoppers
from West Africa while stating that local buyers are slowly
getting accustomed to it.
He says Kenyans no longer need to go to Europe or
Dubai for shopping as some of these products are now
available locally, a factor that is also turning Nairobi into
a shopping destination for neighboring countries.
“The presence of international brands in Kenya is
slowly exposing locals to luxury brands. We have noted
a trend where slowly Giuseppe Zanotti brand is also
getting popular especially among fashionable, well-to-do
ladies.”
Amongst other high-end brands that are in
partnership with Little Red locally include Hugo Boss,
Brioni, Armani, Corneliani, Salvatore Ferragamo, Stefano
Ricci and Santoni for the made-to-measure fittings.
International fashion brands are setting a footprint in
Kenya to cash in on the affluent with a taste for luxury
items TB
NOVEMBER 2017 • THINK BUSINESS | 15