What are your expectations for the Belkin and
Linksys brands as the Country Manager?
Both Belkin and Linksys brands have been in
the market for many years. We are perceived
as valuable brands by consumers as well as our
channel partners. The channel and consumers
trust our brands and we have a wide range
of products to offer to them. This is a great
advantage for both the brands, I am working very
closely with the Linksys team to make sure that
we are present everywhere in the region; we
both have skilled teams and experience people
in the field. We are joining our efforts by sharing
experiences and best practises and make sure
that we expand our presence across the region.
How important is the Middle East and Africa
to the larger Belkin family and where do you,
realistically, want to see the region vis-à-vis
other areas within the Belkin global network?
MEA is a very important region to the Belkin
international. We have been growing our
business year on year across all categories and
the most important thing is that we have been
profitable in such a competitive market. Despite
the challenges in the international region, we
are still aiming to grow not only our business but
also our investment in new product innovation
and differentiation. And that for sure will help us
differentiate ourselves in MEA where there are
many players in the market that don’t have the
chance to do that.
Africa also falls within your sphere of
operations. Discuss your operations within the
continent and your growth projections there.
In the coming year Africa will be a major focus for
us. We have a strong presence in South Africa
www.redingtonmea.com
Belkin has
successfully
established its
presence in this
region for the past
many years and is
perceived not only
as a multi category
brand, but also
as a superior and
trusted brand in this
industry.
where our partners are serving the market with the
full Belkin portfolio. Our aim this year is to expand
our presence in Nigeria, Kenya and North Africa.
We can see the smartphone, tablets and ultrabook business growing very fast in that region
and there is a very high demand on our products.
One key difference to do business in Africa is to
bring in solutions. And this is where Belkin make
people-inspired products and provide solutions to
enhance the use of technology.
With literally dozens of options for customers
for com