TheShelf - Issue 01 Nov. 2013 | Page 12

Microsoft profitable growth, most of the new growth will be in the PC Plus market, which includes tablets, smartphones, smart TVs, other “smart connected devices” and the broader portfolio of cloud, services and infrastructure hardware – such as storage and servers - that are critical to powering the PC Plus era. For the first time in Q1 FY13/14, we sold more smartphones and tablets than PCs and increased Mobile device revenues to 14% of overall revenue. PC leadership is just one milestone in a longer journey that sees Lenovo becoming a true leader in the PC Plus era. Our ultimate goal is to use innovation to differentiate Lenovo and become not only a leading PC Plus brand, but also one of the most respected technology companies in the world. processes. It helps us continuously improve and perfect our business. For example, we continue to invest in our global-local business model, which includes continuing to enhance and execute our vertical integration. This end-to-end integration enables us to better push innovation while delivering optimal efficiency. How do you see the Middle East market responding to both the PC market in general right now, as well as your PC+ strategy? Positively. In a market which declined 18.7% YTY, Lenovo Middle East & Africa had record 10% market share, adding 3.4% of share YTY and 1.4% QTQ. We have achieved No. H