In 2008 she challenged the world of fashion with her much-discussed shoot for Marc Jacobs Spring ad campaign and her unexpectedly good and praised first dresses-only SS 09 collection presented in a small press event at the Waldorf Astoria Hotel , NYC . Her first seasons included lots of structure and corsetry but also great fit and quality . The newly-founded designer appeared on the April 2008 cover of British Vogue , the November issue of Indian Vogue , and the February 2009 cover of Russian Vogue . Her commitment to avoid the use of real fur made her more popular , and her evolving designs earned her the Designer Brand of the Year at the British Fashion Awards in 2011 .
She added handbags to her SS 11 collection and coats to FW 11 . In January 2012 , she launched her contemporary line Victoria , by Victoria Beckham at Harvey Nichols . French Vogue EIC Emmanuelle Alt invited her as guest editor-in-chief for the December 2013 issue , praising her as a perfectionist . That year , she was the most-searched-inthe-internet fashion designer in the U . S ., followed by Michael Kors and Ralph Lauren . She was also named one of the UK ’ s most influential women in BBC Radio 4 ’ s Woman ’ s Hour 2013 Power List .
She might have started as a small business of three people in a space offered by music impresario Simon Fuller , but today in her London headquarters in Battersea , more than 100 professionals are working for her , in a business of $ 50 million sales in 2013 , 91 % more than the previous year . She recently opened another office in Chelsea , NYC , and is opening her first store on London ’ s Dover Street in September 2014 . Late this March , she was spotted inspecting the space .
Victoria stands out as a designer for her simple lines , enhanced by artful use of color , great tailoring and quality of fabrics . Her website and e-shop exude educated simplicity and sophisticated boldness . She has evolved impressively , gradually departing from skin-tight dresses , to embrace more separates ( first time in SS13 ), organic forms and nouveau silhouettes . On her 40th birthday in April , Glamour magazine ( May issue ) celebrated her unparalleled success of less than 6 years with a rainbow montage of 40 top-tier celebrities wearing 40 of her memorable designs !