THERE IS A HELL! - - - IT IS CALLED RETAIL RETAIL – DEAD END CAREER? | Page 5

RETAIL – DEAD END CAREER?
It is hard to plan, go over sales figures, track associate performance, and come up with wellthought-out ideas to increase sales and decrease expenses. A manager who avoids his or her
office (usually a bench in the back room) will never achieve excellence.
Conversely, a manager who concentrates on office work will not have a strong picture of his
or her staff. Things won't get done. They won't connect socially with associates. Again, they
will not achieve excellence.
It's okay to be a great stocker or salesman. It's also okay to have a head for numbers and
trends. But to concentrate on one aspect at the expense of the other will unbalance the
store.
Balancing paperwork and floor work can also give the manager a better, clearer picture of
the store. If the manager did his job of tracking performance instead of blindly stocking
shelves he could have prevented theft and fraud.

Relying on Personal Bias

Personal biases are formed